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PR & SEO

Not only has the internet made life that much easier and incredibly convenient, it has also created wonderful opportunities, particularly in terms of business. It allows small companies as well as solo entrepreneurs to compete with large and established companies. Having a great website isn’t enough without pr & seo your site won’t get any traffic and without traffic you cannot make any sales.

The differences between online PR and offline PR

Offline PR core objective correlates with Online PR, except Offline PR uses traditional mediums such as print, radio TV, conferences/events etc. The cost of traditional mediums is very high and the one cannot effectively track progress made over time. However, Offline PR involves dealing with the media, which cannot be done effectively without face-to-face interaction. Online PR increases online visibility and drives visitors to a website. Moreover it increases brand
awareness and can encourage interaction between with the company and the consumer. Mediums used include; search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Of course, brand reputation and management is imperative for online Public Relations.

Essential SEO Tips

Businesses are increasingly aware of the need to understand and implement search engine optimization (SEO). However if you research SEO on Google you will see that there’s a lot of uncertainty over what makes up “the basics.”

  1.  SEO is a process – SEO isn’t a one-time event, the tactics that worked last year may not work today because the search engine algorithms change regularly. Successful SEO requires a long-term commitment.
  2. SEO takes time – SEO won’t give you instant results, it often take months to take full effect, especially the smaller you are, and the newer you are online business.
  3. Use Web Analytics – have clearly defined goals for your SEO efforts, having web analytics software in place allows you to track what’s working and what’s not.
  4. Great web site – if you want to show up on the first page of results then ask “Is my site one of the 10 best sites in the world on this topic?” Be honest, and if it’s not then aim to make it better.
  5. Include a site map – search engine spiders can’t index web pages that can’t be crawled. A site map helps spiders find the important pages on your site and your site’s hierarchy.
  6. Do keyword research – if you’re on a small budget, use the free versions such as Keyword Tool or free trial versions of the more powerful KeywordSpy, WordStream or WordTracker. What’s important is the relative volume of one keyword to another rather than the numbers these tools show.
  7. Unique page title and meta description – the page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag isn’t as important as it once was, but it will appear as the text snippet below your listing, so include the relevant keyword(s) to encourage searchers to click on your listing.
  8. Start a blog search engines, Google especially, love blogs for the fresh content and highly-structured data they provide. Join the conversations that are already taking place about your industry and/or business. Reading and commenting on other blogs will increase your exposure and help you acquire new links. If you put your blog at yourdomain.com/blog then your main domain gets the benefit of any links to your blog posts.