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Definition – A mindset is a set of assumptions, methods, or notations held by one or more people that creates a powerful incentive within these people to continue to adopt or accept prior behaviours, choices, or tools. This phenomenon is also sometimes described as mental inertia, or a paradigm, and it is often difficult to counteract its effects upon analysis and decision making processes.

A mindset can also be seen as incident of a person’s philosophy of life. For example there has been quite some interest in the typical mindset of an entrepreneur.

There is no greater factor responsible for success, or failure, than your own mental attitude! As a result, it is imperative that you begin by preparing your mind with the attitudes and perspectives that will set you free to achieve your business goals. I am not talking about psyching yourself with positive thoughts, although at times this can help. What I am talking about is adopting ways of thinking that will free your mind to find the solutions to your business challenges.