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Step By Step Marketing Model

Running an online business involves understanding how customers buy products and services over the internet. Online business is similar to operating a company where customers personally visited you. By following the step by step marketing model detailed below you will pretty much guarantee your success:

  1. Fill a need
  2. Write web copy that sells.
  3. Build your website.
  4. Drive traffic to your site.
  5. Establish yourself as an expert.
  6. Maintain a relationship with your customers.

Step 1 – Fill a need

The first part in the step by step marketing model is to establish a need. Many people make the mistake of looking for a product first, and don’t consider who they will sell it to. Start with a group of people who are searching for a solution to a problem, but not finding many results. However ensure that this market is big enough for you to make a decent profit:

  • Visit forums to see what questions people asking, what problems do they need a solution for.
  • Do keyword research to find keywords that people are using, but don’t have a lot of competition.
  • Check out your competition, visit their sites and note what they  do to solve the problem. Next create a product but do it better than the competition.


Step 2 – Write web copy that sells

Here’s a proven sales copy formula that takes visitors through the sales process from the moment they arrive at your site:

  • Grab their attention with a compelling headline.
  • Maintain their interest as you describe how your product solves their problem.
  • Establish your credibility as a solver of this problem.
  • Add testimonials from people who have used your product.
  • Make an offer, create a desire to order from you.
  • Make a strong guarantee to reduce customer resistance.
  • Create urgency, if they click away from your site they may go to the competition.
  • Ask for the sale.

Focus on how your product or service will uniquely solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3 – Build your website

Once you have chosen your target market and product, and you’ve decided your selling process, the next step is to create your web design. Some important tips are:

  • Choose only one or two fonts otherwise your site will appear cluttered.
  • Make it easy to navigate around your website.
  • Using graphics, audio and video can enhance your message, too much text puts people off.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy, no more than two clicks between product selection and checkout.

Step 4 – Drive traffic to your site

Pay-per-click advertising is the easiest way to get traffic to a brand-new site, your ads will show up on the search pages immediately, and will allow you to

  • test different keywords,
  • headlines,
  • prices etc.

However it is expensive, driving organic traffic through keyword distribution and SEO will help your rankings in the search results.

Step 5 – Establish yourself as an expert

People use the internet to find information. Provide that information for free to other sites, and include a link to your site with each piece of information.

  • Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “share” links for useful content on your website.
  • Become active in forums and social networking sites which your target market uses.

Step 6 – Maintain a relationship with your customers.

The last part of the step by step marketing model is all about communicating with your customers. Building an opt-in list can be a valuable asset of your online business. Customers have given you permission to communicate with them, which means:

  • Your products / services fulfil their needs.
  • You creating lifetime value with them.
  • The response is 100 percent measurable.
  • E-mail marketing is cheaper and more effective than other forms because it’s highly targeted.