Business networking is the more cost-effective method of generating new business, easily beating advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than just company money and people like to buy from people they have built a relationship with.
Members can use the search facility to check out other members, especially those local to you or in companies with a similar target market. It is also where other members will find you so make a good impression. Take the time to create a great profile and you may be surprised by the leads you get.
Ian DonaldsonMy Business Advice Ltd Ian Donaldson is a business mentor, coach and consultant, and the founder of Mybusinessadvice.co.uk and a SME business owner for over 20 years.
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