Getting Business Referrals From Your Contacts

Posted by Helen Dowling from Exceptional Thinking on 02 February 2009

Ah referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines: “Two business owners meet at a networking event. Their businesses compliment each other so they touch base after the event and they talk about how they could refer business to one another. But, after they put the phone down, they never talk again.” I’ve lost count of how many times the above scenario has happened to me. So, why is it that both businesses agree that referring customers to each other would be a good thing, but it doesn’t actually happen?


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