Should You Blog

Posted by Helen Dowling from Exceptional Thinking on 23 July 2008

Blogging has become very popular in the last few months and even the most non-technical of my clients are now talking about using a blog to promote their businesses. But, what exactly is a blog and should you set one up?

You’ll see lots of slight variations in what a blog is if you have a look, but I like to think of a blog (or a web-log) as an on-line diary, where you can record your thoughts, opinions and useful information. You can set one up for free using sites like www.blogger.com and getting started is fairly easy even if you’re not technically minded. Many people are also setting up blogs instead of a website too – you can’t blame them – it’s quick, free and you can add and change the content whenever you like!

Setting a blog up though is the easy part. Then you have to look after it.

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