Should You Advertise

Posted by Helen Dowling from Exceptional Thinking on 23 July 2008

A question I’m often asked by small business owners is whether they should advertise their products and services. My standard answer to this question is usually no and there are several reasons why. But there are some exceptions to this rule and during this article I want to go through both why I don’t think you should advertise and the exceptions in which you should.

There are three main reasons why you shouldn’t advertise your products or services, which are:

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