How To Write An Advertisement

How To Write An Advertisement

The following are the basic principals to follow in each of your marketing pieces, however advertising isn’t an exact science and it is quite possible to run an ad one week and get a successful response and when you run it again the next week you get a poor response. There may be a whole variety of different reasons for this, however if you write a poor advert then you will always get a poor response. When you create a good ad, run it again, run it on a larger scale, after all marketing is simply maths.

For example the normal response to a good direct-mail campaign is between 2% and 5%; if you sent out 100 letters and received only 2 replies and if your sales conversion was say 40% you might not make a single sale. However if you sent out 10,000 letters you could probably expect 300 replies back, and make 120 sales from these which could make a big difference to your business and profits.