Promotional Giveaway Ideas for Your Business

Posted by Ian Donaldson from My Business Advice Ltd on 13 March 2008

Promotional Giveaway Ideas for Your Business

In August every year my girlfriend attends the Edinburgh Television Festival and brings back a bag of promotional items from the delegate pack she receives on the first day. She returns looking tired after three hard days of comedy shows and partying and we sift through the bag to pick out the most ludicrous, useless freebies the production companies and television channels have put in there. Then we throw the majority of them in the bin with the exception of the odd pen and packet of breath fresheners. Sadly, this is the fate of most promotional gifts sent out by companies. As such, it is worthwhile considering the relevance and application of any promotional item your company includes in its next marketing campaign or product launch. This guide is designed to give you a few ideas for appropriate promotional gifts.

The best way to decide on a promotional gift is to consider its application to your core business and its usefulness to your clients and customers. For instance, if you are involved in IT and computers it might be fitting to have a related promotional gift such as a computer mat or mouse for your client’s offices, and if your business is security systems then perhaps a key ring would be appropriate. Ideally you want the gift to remind the user of your company’s existence at opportune moments so that when the relevant service is required your name and telephone number is staring them right in the face. After all, there is no reason why your promotional gift cannot serve as product placement at the same time.

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