Why Your Business Should Have An USP

Posted by Ian Donaldson from My Business Advice Ltd on 14 December 2007

Unique Selling Proposition

Being Different v Being The Best

Businesses that are like everyone else rarely survive; they generally end up in price wars and because they don't have anything different about them they aren’t in the forefront of the customers minds.  Because of this they are left with only one weapon with which to compete - Price.  This means that ultimately you must lose, as there is always someone out there who will eventually come up with a way of making what you do cheaper and customers who choose on price alone are rarely loyal.

 

All successful businesses know that they don't have to be the best in what they do; they just have to be unique. Identifying, developing, and incorporating your Unique Selling Proposition (USP) into everything you do can be challenging, but the reward is worth the effort as it distinguishes you, and gives your business a competitive advantage over your competition that ultimately will be reflected in your profits.

 

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