Are your prices working for you?

Posted by Helen Dowling from Exceptional Thinking on 13 March 2008

Are your prices working for you?

Funny thing prices. If I ask one group of small business owners whether or not they’re happy with their prices, I can receive the answer yes. Check with another group however and I find they’re not. Yet, many business owners struggle with this area. They know they should put their prices up every year, but most don’t and I also know some businesses that have all the work they can handle, but are not making enough money to take on extra staff to cope with the work they’re generating.

So, let’s look at your prices. Pricing your products or services is mainly about one thing and one thing only: CONFIDENCE! If you’re confident with your product or service and feel it’s worth what you’re charging for it, great. If you’re not, it’s time to look at bit closer at this issue.

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