How To Narrow Down Who Your Customer Is

Posted by Helen Dowling from Exceptional Thinking on 05 March 2008

Who is your customer?

If you could close your eyes now and imagine your perfect customer, could you describe them?

I went to a networking event recently where everyone went around the room and described who they were looking for. Here’s some of the comments:

“Anyone who wants to buy a new house”

“Anyone who wears a suit”

“Anyone who is tired of walking”

“SMEs (small to medium sized enterprises) who want to invest their money”

On first glance, these comments look fairly specific don’t they – my neighbour is looking for a new house, perhaps I could refer them across? But, just because he’s looking to buy a new house doesn’t mean they’ll be interested in this person’s products or services.

 

See Full Article For Details ...

Click here to download the article!