Boost online sales by understanding the online purchase cycle

Posted by Ian Donaldson from My Business Advice Ltd on 30 April 2009

Boost online sales by understanding the online purchase cycle

- Internet shoppers tend to follow a predictable process when purchasing online

- By gathering analytical data to better understand this process, ecommerce businesses can boost sales

As in any area of sales, understanding consumer psychology and behaviour is critical to improving your ecommerce performance. The good news is, there are analytical tools available that can give you very good data on what is working and what isn’t working on your business website.

Ecommerce expert Chris Cathcart from Bigmouthmedia explains some of the best of these tools in a new business TV show produced by yourBusinessChannel.

In a typical purchase cycle, buyers begin their search by using very broad search terms, then narrow their terms as they come closer to purchase.

Watch Cathcart explain how your site can leverage better results by reflecting this pattern, on the free show right here:

For up-to-the-minute business advice from leading experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view.

LINK:
http://www.yourbusinesschannel.com/milliondollarchallenge/mybusinessadvice

Click here to download the article!