Website - Online Press Release Page

Posted by Ian Donaldson from My Business Advice Ltd on 30 April 2009

When is your website press release page more than just a press page?

- Traditionally, press releases were used for businesses to communicate with the media

- Digital marketing experts now recognise that the press release has far greater potential in the online age

Unless you work in communications, or in the media, you probably never give website press releases a second thought. Sure, they’re a way for businesses and other organisations to get their message to the newspapers and TV, but what’s that got to do with your business?

According to digital marketing expert David Meerman Scott, press releases have come into their own in the online age. With Google News Alerts and other tools, businesses can now use online press releases to communicate with the public, bypassing the media.

In this show from yourBusinessChannel, Scott explains how to revamp the press page of your website to talk to your buyers directly:

For up-to-the-minute business advice from leading experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view.

LINK:
http://www.yourbusinesschannel.com/milliondollarchallenge/mybusinessadvice

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