PPC, SEM, etc: a beginner’s guide to paid search

Posted by Ian Donaldson from My Business Advice Ltd on 30 April 2009

PPC, SEM, etc: a beginner’s guide to paid search

- Paid search, where websites pay to place ads alongside Google results, is becoming increasingly popular in digital marketing

- A new business TV show explains all you need to know to get started

When you run a search in Google or any of the other major search engines, on the results page you will see mostly ‘natural’ or ‘organic’ search results. Alongside these results however, will be a few paid results or ‘sponsored links’.

For businesses promoting themselves online, so-called paid search can be a very important aspect of a digital marketing campaign. On this new show from yourBusinessChannel, dozens of online marketing experts share their latest tips and best ideas on getting the best value out of a paid search campaign.

A key issue for example, is selecting relevant search terms to bid on that are fairly frequently used but that are not so competitive that they are prohibitively expensive.

You can watch the show for free right here:

For up-to-the-minute business advice from leading experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view.

LINK:
http://www.yourbusinesschannel.com/milliondollarchallenge/mybusinessadvice

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