Social Networking - Using Facebook:As A Business Tool

Posted by Ian Donaldson from My Business Advice Ltd on 30 April 2009

The secret of balancing your personal and business life on Facebook: advice from the experts

- Facebook’s great strength is that it helps you to form personal connections, but we’ve all heard horror stories of people who shared too much information

- So how do you find the right balance of business and personal?

One of the most critical things to understand when using Facebook as a business tool, is to be yourself, to be authentic, and most importantly to not be excessively salesy. Because at its heart, Facebook is about building human relationships, not about making money.

This holds equally true for any kind of online social marketing.

Facebook marketing experts therefore recommend sharing some information about your personal life online, so your business contacts can see a little of ‘the real you’.

The potential risk of embarrassment that this approach carries is obvious. So how do you judge how much personal information is too much?

In this free business TV show, dozens of Facebook marketing experts contribute their thoughts and practical tips on this delicate issue:

Click here to download the article!