The untapped marketing potential of your website press page

Posted by Ian Donaldson from My Business Advice Ltd on 30 April 2009

The untapped marketing potential of your website press page

- Naturally enough, most businesspeople view their online press page strictly as a place to publish press releases

- But according to digital marketing expert David Meerman Scott, you can do much more than this with your press page

From the time it was invented over 100 years ago, the press release primarily allowed companies and organisations to communicate with members of the press, in the hope of having their story covered in print and broadcast media.

Since the rise of the internet however, it has become commonplace for members of the public to access and read press releases directly online, effectively bypassing the media.

The time has now come, says social marketing guru David Meerman Scott, for businesses to produce media releases specially for the purpose of communicating with the public via their website press page.

Scott explains his approach in this new business TV show produced by yourBusinessChannel:

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