Social marketing expert says web triggers a powerful way to boost traffic

Posted by Ian Donaldson from My Business Advice Ltd on 06 April 2009

Social marketing expert says web triggers a powerful way to boost traffic

- There’s a right way and a wrong way to attract attention online

- The key is to offer your audience real value, according to digital marketing expert David Meerman Scott

Businesspeople need to get past the idea that online marketing is all about gimmicks, and learn to give their audience what they really want, says social marketing expert David Meerman Scott in his latest business television show.

On the show, produced by yourBusinessChannel, Scott shares expert tips on getting your customers talking about your business and your products, and sharing your story with all their contacts. Scott calls this a ‘World Wide Rave’.

They key, he says, is to provide lots of strong content that people will want to read, download, and share online. This content might be funny, interesting, outrageous, or very valuable - but it’s got to be something your audience realty wants.

Scott explains what makes for good content on the show which you can watch for free here:

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