tech ensures salespeople approach clients at just the right time

Posted by Ian Donaldson from My Business Advice Ltd on 25 March 2009

Web 2.0 tech ensures salespeople approach clients at just the right time

- Sales professionals use ‘trigger events’ to approach client s at just the right time

- A high tech new tool will dramatically increase the efficiency of this strategy

Most successful salespeople know about using trigger events to time their approach to a particular client.

Trigger events are movements which will give you a tailor-made reason to make contact with a client, for example a new executive starting at the company, or a new product launching to the market.

Until now, scanning the media for trigger events has been very labour intensive for salespeople. Now a new tool draws on web 2.0 technology to make the job easier.

Leading sales expert Nigel Edelshain reveals all in this new TV show produced by yourBusinessChannel:

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