Using Customer Generated Content To Boost Online Sales

Posted by Ian Donaldson from My Business Advice Ltd on 25 March 2009

Customer-generated content an ecommerce double whammy

- More and more online stores are letting their customers have a say

- As an ecommerce strategy, it’s got enormous potential and surprisingly low risk

There are many reasons why incorporating user-generated comments and feedback into your web strategy can bring great results for your online sales.

By giving your customers a forum to contribute, you help to develop a sense of engagement and community around your site. This will build loyalty and, in turn, sales.

And the benefits don’t stop there, according to leading ecommerce expert Rick Wilson of MivaMerchant.

In this new TV show on yourBusinessChannel, Wilson explains other benefits of user-generated content, and how to go about adjusting your current web strategy to capitalise:

 

 

For up-to-the-minute business advice from leading experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view.

LINK:
http://www.yourbusinesschannel.com/milliondollarchallenge/mybusinessadvice

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