New tools to assess the returns on your SEO campaign

Posted by Ian Donaldson from My Business Advice Ltd on 10 March 2009

New tools to assess the returns on your SEO campaign

* Without good data, it is impossible to evaluate the success of a new marketing tool

* There are a host of tools available to let you assess how well your SEO campaign is working

So you might be sold on the benefits of using search engine optimisation or SEO to boost your web traffic and sales revenue, but where do you start?

For lay people, it can be hard to know what to expect in terms of results, timeframes, investment, and resourcing in an SEO campaign. Will you have to rebuild your site from scratch, or just give it a few tweaks here and there?

A new business TV show produced by yourBusinessChannel sets out the basics of planning your SEO campaign, and integrating it into existing marketing and business planning.

Watch the show for free right here:

Click here to download the article!