Giving Away Free Stuff, Boosts Your Business, But There’s A Catch

Posted by Ian Donaldson from My Business Advice Ltd on 10 March 2009

Giving away free stuff online can boost your business, but there’s a catch

* Giving great content away on your website is a powerful way to build your business’s profile online
* But any fishhooks will turn your customers off in a flash

Since the early days of the internet, the idea of giving content away for free online has been one of the most revolutionary marketing ideas to hit the online world.

Internet users are becoming increasingly sophisticated however, and more and more are resistant to submitting their personal details online.

According to digital marketing guru David Meerman Scott, businesses that require customers to sign up before they can access the free content, or put up similar barriers, are shooting themselves in the foot.

Scott explains why on this free business TV show:

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