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Getting a grasp on the weird science of search engine optimisation

Posted by Ian Donaldson from My Business Advice Ltd on 10 March 2009

Getting a grasp on the weird science of search engine optimisation

* SEO has become a critical tool in the world of digital marketing
* A new online business TV series sets out all you need to know on putting SEO to work for your business

In the age of Google, one of the most dynamic areas of digital marketing is search engine optimisation, or SEO.

In simple terms, SEO describes a range of techniques designed to take your site to the top of search engine rankings when a customer runs a search for a term related to your products and services.

While SEO can be a complex business, getting your head round the basics isn’t too hard. A new business TV series produced by yourBusinessChannel sets out all you need to know on incorporating SEO into your marketing strategy:




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