Traditional digital marketing could go the way of the dinosaur

Posted by Ian Donaldson from My Business Advice Ltd on 03 March 2009

 Traditional digital marketing could go the way of the dinosaur

* The digital marketing environment is constantly evolving
* A new generation of viral techniques are proving far more effective than traditional approaches

Digital marketers need to move beyond traditional techniques like email newsletters and online deals and embrace the true spirit of the internet, says marketing guru David Meerman Scott.

In a new business TV show on yourBusinessChannel, Scott stresses that online businesses must drop their conventional marketing efforts, and concentrate their energies instead on developing their reputation with their audience. And this goes far beyond customer service, he says.

With a great online reputation, you will be able to launch viral campaigns that are far more effective than the most expensive traditional marketing campaigns.

Scott explains how in his free show where:

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