Online video: the ecommerce giants are using it and you should be too

Posted by Ian Donaldson from My Business Advice Ltd on 03 March 2009

* Video content is a cost effective way to enhance a customer’s experience
* Today, even small e-stores can afford to deploy multimedia on their sites

If you’ve browsed Amazon.com in the last couple of years, you will have noticed that many of their product pages feature online video: to promote DVDs, to demonstrate how products are used, or even to allow customers to rate products.

According to ecommerce expert Rick Wilson from Miva Merchant, it is now feasible for much smaller ecommerce sites to make use of online video to give customers a richer experience. Borrowing a few tricks from the ecommerce giants can bring great results for your marketing efforts, and it doesn’t have to cost the earth. To see why online customers respond so well to video, and to find out how to incorporate it into your website just like the big guys, watch this free show:

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