Your customers don’t care about your product

Posted by Ian Donaldson from My Business Advice Ltd on 24 February 2009

Your customers don’t care about your product

* No one cares about your products and services as much as you
* Recognising this fact is the key to transforming your marketing

It comes as a shock to most businesspeople, but the fact is most people out there in the big wide world don’t care about the products and services you are trying to sell. Only when you accept this fact, and adjust your marketing, will you be able to capture the attention of the market.

In his latest business TV show on yourBusinessChannel, digital marketing expert David Meerman Scott gives tips on getting noticed online. To find out what customers do care about, and how to get them talking (nicely) about your business, watch Scott’s latest show for free right here:

Click here to download the article!