To start using eMarketing you will need a list of email addresses. This is fine if you have been diligently capturing email addresses of your customers but not if starting from scratch. Most businesses whose models have not traditionally sold on the internet do not have a long list of email addresses and therefore they need to do something called ‘list building’.
A good method for list building is online competitions. Basically an entrant will give up their email address in return for a chance to win x, y, z. However the aim of the game is not just to get the most email address possible, instead it is to end up with a list of people who really need your products and services. Just building a random list of people is next to useless.
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