One of the best ways to get free publicity for your website is to send press releases to your industry magazines. Usually they are always on the lookout for good tips and resources to tell their readers so with a little thought and preparation you can take advantage of this.
You should be thinking about your website as a resource for your target market and have tools on there that these people need. An easy example to understand is the mortgage broker having a mortgage calculator on their site. Although this is now an overdone tool it will still be something that people hunting for mortgages will bookmark.
You should create a free tool that is very specific at helping your target customer and then this will also appeal to the magazine journalist. Here are some more examples of free tools
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