Everyone Uses Email Marketing Right?

Posted by Mark Hammersley from Free Press Releases on 25 February 2008

Everyone uses email marketing right?

Email marketing has become massive since I started working in the digital marketing industry. Now every internet show I go to half the floor space is taken up with Email Service Providers (ESP). It is obvious why, as this is the kind of service that can be provided to clients with a recurring monthly fee.

Even with all the players out there I still think that people underestimate the value of email and do not use it in the right way. I meet quite a lot of new start-up companies or web 2.0 businesses that have yet to harness the power of email. I think this is because the businesses are all ideas that developers and entrepreneurs put together and they usually miss the marketing element in there initial stages.

I remember meeting a big internet auction player last year and he said he could not remember the last time he sent out an email.

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