Many people assume networking refers solely to attending events and “working a room”. This is not necessarily the case; it is a process of gathering market intelligence, finding business opportunities, exchanging favours and building relationships, networking can take place anywhere, at any time.
Even if you are not naturally outgoing and find various events and conferences daunting, you are probably networking without realising it. Whenever you meet other people and tell them about your business, you are networking. Never make assumptions about the person you are talking to, everyone has friends, colleagues, relations and contacts, and one of them might be just the person you need to speak to.
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